What yaw know about building something from the ‘Ground Up?’

by Karl Nelson II, Intern Media

During Intern Media Week, you all were exposed to some groundbreaking individuals with quite the level of creativity. That said, it’s only right that my next story highlights a hip-hop group that knows all about both being groundbreaking and creating groundbreaking material.

This particular group of young and talented artists represents what it means to start from ‘the ground up.’

That group is none other than the Ground Up, a hip-hop group that originated in Philadelphia, consisting of two MC’s and a DJ.

I saw them perform up close and personal at their album release party last year and it was beyond an evening well spent. Up until that point, I had only heard a small catalog of their music.

Malakai, one of the MC's part of Ground Up, performing in front of fans at one of their shows.
Malakai, one of the MC’s part of Ground Up, performing in front of fans at one of their shows.

Maybe like most people seem to do, I got caught up in the mainstream world of music, not giving much time to the passionate music on the rise, a sound that’s usually at its most precious stage because it’s only influenced by raw passion for the art.

Well, that night I witnessed years of hard work and dedication blossom right there on that stage at the 8×10 in Downtown Baltimore. Here was a group that likely faced all kinds of adversity early on.

Adversities like having to build a following one performance at a time, attaining the proper resources to put their material out to the public, having to also constantly reinvent themselves to create a lane of their own.

Ground Up has overcome all of these adversities, given where they are today. This is a group that at one point was nothing more than a brilliant best-kept secret, that is before they stepped out there in front of people and showcased their talents as artists in this game.

Ground Up recently tore up the stage at the annual Made In America Festival in Philadelphia, a festival that legendary hip-hop mogul Jay Z developed in recent years.

If you’re not careful, you might be so taken back by the heights that Ground Up has reached to the point where you might become more fixated on where they are today, neglecting what it took them to get here.

Azar, Malakai, Bij Lincs...the originators of Ground Up.
Azar, Malakai, Bij Lincs…the originators of Ground Up.

That’s something that many of us do quite often, but it’s important to take heed to the fact that the title “Ground Up” is more than just the name of a hip-hop group growing at a fast rate, but also a phrase that’s true on its surface.

Ground Up can really look back and say that they did it. They built their group from the ground up and now they’re entering a whole new chapter to their journey as they’ve just dropped a new album Seventeen Eleven¬†and have already hit the road, performing across the country on their tour.

Their success thus far is proof that if you nurture an idea the correct way, the sky isn’t even the limit.

This group doesn’t even realize how they inspired me as a young journalist on the rise when they took the time to talk to me about my craft and about how both music and journalism collide. There were likely those that didn’t buy into their dream until they made it a reality and I am determined to do the same. Much love to Ground Up and what they represent in the world of hip-hop.

Me with a couple members of Ground Up (Azar and Malaria) after their album release party last year in Baltimore at the 8x10.
Me with a couple members of Ground Up (MC’s Azar and Malakai) after their album release party last year in Baltimore at the 8×10.
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