by Karl Nelson II, Intern Media
LONG ISLAND CITY — July 17th marked the first ever Homebrew Festival presented by the Hopster Beer Company.
The man you see in the video above is none other than the Hopster himself, the one who made all of this possible. The Hopster’s love for beer, the joy he gets from bringing people together and the focus he places on the beer consumer is exactly why the first ever Homebrew Festival was a major success.
I just mentioned “the beer consumer.” The beer consumer is who the Hopster had in mind when he decided to start the Hopster Beer Company, becoming one of the first beer companies to create a mascot that represents the beer drinker, not the beer itself. And if you haven’t figured it out by now, “the Hopster” doesn’t just refer to the man you see featured in this story, but it’s also the name of the actual mascot for beer drinkers all over the world.
Think about that for a second.
Can you recall a time when you found yourself watching a beer commercial and saw a mascot that was created for the average beer drinker?
I know I’m a young guy, but still, in my 25 years on this earth, I can’t recall one time turning on the television or opening my internet browser to watch a sporting event, sitcom, movie, TV series, or any other type of television or online program, and seeing a commercial or advertisement that catered to those who drink beer. Instead, what I’ve seen during these advertisements are beer brands, time and time again, showing off their mascot in an effort to persuade us beer drinkers to taste their product.
Their alluring tactic is quite simple; a clever mascot to represent their brand of beer.
During our interview, the Hopster gave me examples of beer brands like Coors Light, also known as “the Silver Bullet.” He also mentioned Samuel Adams beer and how their mascot is a brewer and patriot holding up a mug filled to the brim with beer.
While beer brands like Coors Light and Sam Adams have been extremely successful over the years, the Hopster is content with taking a different route. What route might that be? He decided to create a mascot for the beer consumer.
That being said, while the idea was his, it was his wife who added her much needed two cents to the equation, becoming an intricate factor in why the mascot was eventually named “the Hopster.”
Prior to our interview, the Hopster told me about the months leading up to the Homebrew Festival and about the immense amount of preparation that went into making the grand opening for this festival a huge success as he and his team worked alongside the owners of the Beer Closet to bring this festival to the Long Island City community.
During our interview, the Hopster said giving people opportunities to market their brands was a major focus for this festival. He might have been mainly referring to his fellow homebrewers, but little does he know that by putting on this event, a journalist, a podcast out of Queens, NY, an emerging New York-based clothing brand, and many members of the community, all left the festival with potential opportunities and future opened doors in our respective lives and careers.
That’s right. A New York-based construction worker by day and an artistic homebrewer by night is who paved the way for tons of cross-promotion to be handled on a beautiful Sunday afternoon just weeks ago.
Not only did people enjoy the festival and have an opportunity to taste some amazing craft beers, but they were able to connect with one another from a life and business standpoint, which didn’t really take much effort given the atmosphere and the high-character individuals who were involved.
Even though I was at the festival as a member of the press, there was no way I was going to let the day go by without tasting the vast selection of crafted beers that debuted at the festival. After all, they do say “When in Rome, Do as the Romans Do.” So, when at a homebrew festival… I think you guys can take it from there.
Out of all the crafted beers I tasted that day, I found it to be quite ironic that my favorite selection was the Hopster Beer Company’s special; the mango double IPA.
As someone who drinks in social settings, I won’t lie to you all. I’m not the biggest fan of IPA’s. However, I also won’t lie to you and say that I did not enjoy every sip of that mango double IPA. And to think that it was created by accident, to say the least.
During the interview, the Hopster filled me in on just how much of a coincidence the mango double IPA was, telling me that, at the time, he wasn’t necessarily trying to create this fan favorite. However, once he tasted the final product and allowed others to, it immediately became one of his signature crafted beers.
That’s not a surprise to me at all considering all the positive feedback it received from so many people at the festival.
The Hopster’s genuine personality, his love for people, his interest in beer, and his desire to bring people together with future events and new signature beers, speaks to his success in the beer industry and it’s proof as to how he continues to elevate his company.
I appreciate this guy for setting the stage for what was a great turnout and an impactful event for the Long Island City community. This is only the beginning.
I can’t thank you enough for putting the Homebrew Festival together and for having me there as one of the leading sources for media coverage. It was truly a pleasure and I will carry those memories with me as my journey in journalism continues. I appreciate you taking the interview and I’m sure this won’t be the last time people see our names side by side bringing great experiences and unique content to the public. Continue to create opportunities for your fellow homebrewers. On behalf of the beer drinkers out there, thanks for providing us with our own mascot! From here on out, like you said, we’re all Hopsters when we put beer to our lips! See you soon and welcome to the Intern Media family!
Karl Nelson II, Founder of Intern Media