by Karl Nelson II, Intern Media
BROOKLYN — It’s one thing for an artist to have work ethic, but when you couple that with an “It” factor, that artist is destined for greatness.
Pop singer and songwriter, Renita Cotton, has both the work ethic and the God-given talent to take her career to great heights, and she’s already off to an impressive start.
Her singing career might have only started a little over a year ago, but there’s something about her stage presence, confidence and pizzazz that leads me to believe she might have told a ‘little white lie’ when I asked her how long she’s been pursuing a singing and songwriting career professionally, in which she responded so modestly, “So, I’d say, professionally, probably about a year and a half I started doing some background work for people.”
I interviewed the young entertainer this past spring, and after spending some time with her on that beautiful day in Brooklyn, I now understand why she’s climbing up the ladder so quickly.
Renita has that trait most people would kill to have. Her mix between discipline and the assurance that she has in her ability is immediately evident when you interact with her.
Renita was the perfect featured talent for an interview that was set in one of the busiest and most attractive sites in Brooklyn, NY; Brooklyn Bridge Park.
She came prepared with her exuberance and her stylist, showing me just how seriously she takes the idea of being a walking brand.
She’s a young New Yorker who has figured it out, so to speak, making “the city that never sleeps” work in her favor. As many of you already know, New York is the place for stars to form and chase their dreams and aspirations from the ground up. If it wasn’t, then I most certainly wouldn’t be here myself.
Renita’s ability to not only write her own music, but to also do a masterful job of performing it in front of audiences of all sizes, is proof that she’s built for this. And if she ever slips up and let’s that left arm hang too much while on that stage, I’m sure her mother will correct her, maybe saying something like “You know you have that one arm that’s a little dead there.” A comment that Renita would likely respond to by saying, “Well, haha. Thanks mom,” with a slight bit of innocent sarcasm.
Renita understands the concept of “journey,” but that hasn’t stopped her from carrying herself as if she’s already reached her destination.
It might be hard for some of us to admit it at times, but I think it’s safe to say that in whatever we do, we have to have at least a small chip on our shoulder. That way we’re able to keep our eyes on the prize, understanding that mediocrity is never an option.
Renita’s coming off of a few very successful performances — performances that brought more music lovers along for her journey as an artist with two sides to the story; singing and songwriting.
In hip-hop, there’s a much bigger focus placed on writing your own lyrics, despite the 2015 “beef” between rap stars Drake and Meek Mill, a beef that started over Meek’s disbelief that Drake authors his own lyrics. However, it’s not really considered a big deal if singers elect not to write their own music.
Even the great Beyoncé has ghost writers. That being said, it’s very rare and absorbing when we come across a Pop artist who is able to both write and perform their own music while also exemplifying a strong stage presence.
That description has Renita written all over it, and her journey has now been added to the Intern Media wall — a wall that includes many other journeys, even some that are still being written.
Checkout my interview with Renita and support her journey as an independent artist in the beloved Big Apple.
It was great hearing your story and being able to share it with my audience. You have a lot of talent and you’re just at the beginning of your career, but more importantly you have great character. That’s why there’s no doubt in my mind that you’ll do great musically and that you’ll inspire tons of people along the way. Stay true to yourself and continue to walk around with that exuberance and confidence that you so greatly possess. I know we joked about the day when reporters will be knocking on your door begging for an interview, but just remember that every joke has a little bit of truth to it! Welcome to the Intern Media family Renita!
Karl Nelson II, Founder of Intern Media